Beginning in January, many company owners, entrepreneurs, and even seasoned marketers plan their marketing plans for the next year. But we’re here to tell you that you should start planning your marketing strategy for next year right now, or at least within the final three months of this year. 7
Author: Snowdrop Solution
It Is Not Always Possible To Learn From Failure In An Organization Because Some Are Unavoidable And Some May Even Be Beneficial
Many executives believe that all failure is bad (although it usually provides lessons) and that learning from it is pretty straightforward. The author, a professor at Harvard Business School, thinks both beliefs are misguided. In organizational life, she says, some failures are inevitable and some are even good. And successful
The OpenAI ChatGPT Is A Great Example Of How AI Will Disrupt Industries’ “Knowledge Work”
ChatGPT, from OpenAI, shows the power of AI to take on tasks traditionally associated with “knowledge work.” But the future won’t just involve tasks shifting from humans to machines. When technology enables more people to complete a task, with help from a machine, the result is typically entirely new systems
Cybersecurity Trends, Signals, And Experience: Key Cybersecurity Predictions For 2023
Society has been predicting the technology of the future since Jules Verne. Remember the Jetsons? Based on the predictions in that show, we should be flying cars to work and enjoying fully automated robot maid service. But for cybersecurity, predicting the future is grounded in realities that are already here.
Although Data Science Should Boost Productivity, The Vast Majority Of Data Fed Into These Systems Is Of Poor Quality
Data science was supposed to create a new productivity boom. But, for many companies, that boom never arrived. What’s gone wrong? While companies have invested in data tools, much of the data that’s fed into these systems is low quality – with mislabeled, missing, or incorrect information, which in turn
23 Low-Cost Customer Delight Examples That You May Try Out To Learn How To Delight Your Customers
A customer base of one-time purchasers is a formula for disaster. Your business can only survive on short-term consumers for so long; in order to prosper, it requires lifetime customers who produce continuous sales. Winning clients’ loyalty, on the other hand, requires perseverance. It’s more than just processing orders, providing
Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment
Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media activities to third-party agencies and laying off in-house social media staff; and social media has a more positive
Composable No-Code Software: Low-Code And No-Code Environments Are Becoming More Regulated, Automated, And Interactive
Software is blocky. It comes in blocks because each line and block of software code relates to an instruction, class or tree of logic that forms a definable area of functional programming in the resulting application or service it is built for. Software comes in blocks because we are now
Cookie Theft: Attackers May Defeat Multi-Factor Authentication Through Cookie Theft
Multi-factor authentication (MFA) is a good security measure, most of the time. It enables a company to add a layer of security to its corporate VPN, for example. The user, in addition to a (hopefully) strong password, needs to enter another code, which can be accessed from another device. It
The “Trust Recession” Intends To Eliminate Responsible AI, Say AI Ethics And AI Law
I’m sure you are familiar with the old saying that a rising tide lifts all boats. There is the other side of that coin, perhaps not as well known, namely that a receding tide sinks all ships. Bottom-line, sometimes the tide determines whether you are going up or going down.
As More Businesses Adopt CSR Policies, They Must Be Goal-Oriented, Aspirational Yet Realistic, And Truthful
As more companies commit to adopting CSR strategies that address environmental and social issues, it’s becoming more important than ever for these strategies to be goal-driven, ambitious yet achievable, and authentic. The author outlines six tips for companies to develop this kind of CSR strategy: Get buy-in from executives, determine
Getting Closer To Sustainability: If You Care About Sustainability, You May Need To Change The Behaviour Of Your Customers
Many sustainability initiatives focus on improving the sustainability of products and operations in legacy or adjacent markets or on achieving sustainability gains by exploring new markets with a more diverse set of products. This is a variation on the classic “where to play/how to win” strategy familiar to most executives.
