The best healthcare marketing campaigns don’t just convince people to come to you, and use your products and services, when they need help; they also build a relationship with your customers that leads to long-term loyalty. After all, how many people do you see changing their healthcare provider every other week?
Author: Snowdrop Solution
Brand Stories – What Makes A Good Brand Story? | A Documentary
In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.
Securing Your Work From Home
Even though millions of workers have been directed by their companies to work from home, it still shocks me that many of them are again not taking the proper precautions to protect their data. Some of this stems from the fact that many companies, at the onset of COVID-19, did not have substantial work from home security guidelines and requirements for users who were using their personal PCs or mobile devices to work from home. Some consumers still believe, falsely, that a severe data breach can’t happen to them.
Adopting A Zero Trust Security Approach: Keep This Five Things In Mind
The COVID-19 pandemic has brought about a seismic shift in how the world goes to work. Apart from essential services, remote work is the new normal, mandated everywhere – even in organizations that never previously offered remote work options. Lack of VPN infrastructure or its ability to scale, legacy systems that were never designed for remote work, previous reluctance to implement work from home, poor cybersecurity hygiene – all of these pose challenges for organizations trying to adjust to this new normal.
Moving From Panic To Brand Purpose
At such times of crisis and adversity, employees, clients, and customers are looking to leaders for reassurance, inspiration, and courage to guide them through the storm. And it’s a tall order – an email with heartfelt thanks and wishes for good health is a start, but much more is needed.
Brand Stories – Stories Vs Interruptions | A Documentary
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Digital Maturity Is Critical To Business Success
Findings from the Digital Transformation 2020 survey show that companies identified by their executives as well along the road to digital transformation were three times more likely to achieve revenue growth in the last year. This may not seem particularly surprising given the boom we have seen in artificial intelligence, data analytics, and connected technology – all enthusiastically co-opted by industry to drive bottom-line growth.
Software’s Role In Covid-19 Response And Recovery
As the CEO of the world’s most valuable company, one that works with hundreds of millions of customers and employs more than 150,000 people, Satya Nadella has a unique vantage point for observing technology’s role in combatting Covid-19. The Microsoft chief says he is seeing a migration to newer cloud technology in local governments, schools and hospitals that is in some cases skipping multiple generations of tech.
The Power Of Self-Learning Systems | A Talk At MIT
Demis Hassabis will discuss the capabilities and power of self-learning systems. He will illustrate this with reference to some of DeepMind’s recent breakthroughs, including the AlphaZero, AlphaStar and AlphaFold systems, and talk about the implications of cutting-edge AI research for scientific and philosophical discovery.
What Is SEO, SEM, and SMM And What Do You Really Need?
If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While it can sometimes feel like learning a new language, these terms play a unique role in the online advertising process.
Color In Sight | A Documentary On The Details Of Color In Design
“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Your Data-Driven Decisions Are Probably Wrong
Way too often, we’re guilty of relying on data to make decisions for us. And who can you blame us? Data is sexy. It’s tangible. It makes it easy to support our argument. But without context, we can’t replicate the successes or fully understand the shortcomings that the data conveys.
