We live in a world that is increasingly complex and augmented by more and more data. Data is becoming the fabric of modern life and AI will be its engine. It is a turning point for our society and every single industry.
Author: Snowdrop Solution
The What, Why, and How of Business To Business Branding
What is B2B branding? Is it just your logos and graphics? Or is it something more? Branding is defined as “the process of creating a unique name and image in a customer’s mind.”
Cybersecurity: Why We Need To Focus More On Customer Endpoints
There’s a surge of activity happening right now in enterprises that are prioritizing more resiliency in their endpoint security strategies going into 2020.
A Study | The Global Artificial Intelligence Landscape
The US is the global market leader for Artificial Intelligence with 40% market share, China (2nd) and Israel (3rd) have the next strongest AI ecosystems. Most other countries lack the needed combination of research, entrepreneurship, funding and M&A to build a sustainable and competitive AI ecosystem. Globally there are too many chatbots and too few real-problem-solving applied AI solutions
Myths and Realities of Data Science and Machine Learning in Marketing
Data science and machine learning can help move the needle for brands, but it’s often challenging for marketers to know where to start – and what fact vs. fiction is.
Rebranding Your Business: How, Why And When?
Rebranding your business typically relates to changing the brand image of a company or an organization. The purpose of rebranding a business might vary from organization to organization and can take up different forms depending upon the objective expected to achieve.
12 Steps Every Business Should Take For Digital Transformation
“Digital transformation” has become a mantra for many businesses. Many success stories underline how impactful digital transformation can be. However, the reports may leave out critical details regarding the preliminary steps a company needs to take and the internal issues that need to be resolved first.
How Artificial Intelligence Will Improve Cybersecurity In 2020
Cybersecurity is at an inflection point entering 2020. Advances in Artificial Intelligence and Machine Learning are accelerating its technological progress. Real-time data and analytics are making it possible to build stronger business cases, driving higher adoption.
The Role of Digital Technology in Marketing and Branding
In this interview, Ricardo Arias-Nath discusses the changing roles of CMOs; the influence of digital and social on branding; how marketing is used in B2B distribution channels; marketing analytics; career transitioning from sales to marketing; developing brands with a defined purpose; the future of marketing with respect to predictive artificial intelligence and share of algorithm; and the potential for CMOs to transition to CEO / CDO.
Brand Development Strategy: A Quick Guide
Brand development is how we communicate ideas and values about our businesses and ourselves. We can define it as a process that includes any and all activities that lead to forming a specific image in the eyes of the customers about a company or a person.
What Are The Greatest Challenges To Developing Quality AI Apps?
Evans Data Corporation’s latest study of AI and machine learning development provides insights into the challenges developers face when building enterprise-level, high-quality AI apps. The study, Artificial Intelligence and Machine Learning 2019, Volume 2 is based on interviews with 500 AI and machine learning developers globally.
The 10 Most Valuable Metrics In Smart Manufacturing
43% of manufacturers had smart factory projects underway in 2017, growing to 68% this year, according to the new Smart factories @ scale Capgemini survey. Capgemini found that discrete manufacturing leads all other segments in its planned transition to smart factories by 2024.
