Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies,
Category: Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
Use Of Data Science In Marketing And Ethical, Privacy And Targeting Issues Involved In Data Mining | A Dissection With Shawndra Hill – Facebook Principal Scientist
Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing. Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing
Reducing The Cultural And Demographic Distance And Focusing On More Inclusive Advertising With Diversity, Equity, And Inclusion
While the marketing function is increasingly focusing on more inclusive advertising, consumers – who are increasingly diverse – expect brands to follow through on these promises. Learn about three ways marketing can do this. On a given day, up to 10,000 discrete advertisements bombard consumers during their waking hours. Consumers
5 Facebook Page Post Ideas To Fill Your Restaurant With New Customers And Keep Them Coming Back
When Facebook users scroll through their newsfeed, sometimes all it takes to get them to visit your restaurant is seeing a photo of your world-famous pasta dishes, sushi or happy hour specials. Nearly 75 percent of Facebook users make decisions on which restaurants to visit based on the photos and
It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram
While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of
The New Normal: You Don’t Need To Create A Social Media Strategy From Scratch But Change Is Inevitable
Change – it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now. But even with all the changes, that doesn’t mean you need to create a social media strategy
From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer
With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration for how to create search-friendly content throughout the consumer journey. The stages a buyer goes through – from
What Is Digital Marketing Collateral And Some Popular Examples Of Digital Marketing Collateral
As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite
What, When, Why & How – All You Need To Know About Personal Branding With A Personal Website
“Personal branding” is a concept that sounds like a buzzword. Everyone says that you should develop one, but what does it really mean to build a personal brand? To be sure, there are a lot of different elements to consider when it comes to building a successful personal brand. In
Effective Messaging To Older Audiences: Focus On Emotion, Prioritize The Positive And Ditch The Stereotypes
Given a rapidly aging population, effective messaging to older people holds national importance for public health as well as marketing of goods and services. Older people make up an incredibly diverse demographic that varies in terms of physical and cognitive ability, economic power, and social connection, and market segmentation based
Everything You Need To Know About Content Entrepreneurship: What, When & How
There are many types of entrepreneurship – from inventing and building prototypes in your basement or garage to side hustles to raising venture capital and developing the latest new software to change the world. One of the fastest-growing is also one that got its name most recently: content entrepreneurship. Curious?
Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall
The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
