“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Category: Corporate Branding
Corporate branding can be defined as the process to maintain, continue and create a positive corporate reputation and associations using the power of a brand, which in return is a promise to. the stakeholder and consumer in particular at which the brand has formed a set of perceptions.
How To Become A Brand Strategist | A Talk
What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist.
How Did You Get There? | How Can Others Follow Suit? | Is Strategy Right For Me? | How To Charge For Strategy?
Social Networks for Advertising: Top 10 Reasons
The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise. Here are the top ten reasons to use social networks for advertising.
Brand Marketing In The Times Of COVID-19 Crisis
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
Let’s Simplify Legal Jargon!
Tax forms, credit agreements, healthcare legislation: They’re crammed with gobbledygook, says Alan Siegel, and incomprehensibly long. He calls for a simple, sensible redesign – and plain English – to make legal paperwork intelligible to the rest of us.
Customer Support Service In The Coronavirus Crisis
Most managers are struggling to navigate the impact Covid-19 is having on their organizations, but how the pandemic is affecting different parts of the enterprise varies dramatically from one department to the next. Where finance is grappling with critical questions of cash management, HR is dealing with stark choices about furloughs and layoffs, sales is trying to convince customers to continue to buy even as budgets are drying up, and IT is scrambling to support employees to be productive as they work from home.
How Symbols And Brands Shape Our Humanity
“Branding is the profound manifestation of the human spirit,” says designer and podcaster Debbie Millman. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products – and explains how branding reflects the state of humanity.
Primal Branding
Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users – a “tribe”.
What Is The Gig Economy, And What Does It Mean To You?
The development of new technology, better online connections, and stronger workplace mobility has led to the rise of the gig economy. While your gig economy definition may differ depending on who you ask, the general idea is that freelancers performing temporary “gig” assignments may be more beneficial than permanent in-house workers. If you’ve ever booked a getaway with Airbnb, ordered yourself an Uber, or worked with a freelancer on Fiver, you’re a part of the gig economy.
Amazon, Jeff Bezos And Collecting Data | DW Documentary
No company stores more data than Amazon, the former online bookseller. Amazon boss Jeff Bezos has become the richest man in the world. Every second Euro in online trading is spent at Amazon. Is the IT giant, with its unabated growth, about to turn our economic system upside down?
What Is A Microsite And Do You Really Need One?
Most businesses today have at least some kind of website. Some brands use their website to sell products and services to customers around the world. Others rely on their online presence to build a powerful reputation for their brand through blogs and articles. There are even sites out there that specifically focus on helping customers figure out how to use a specific service.
What Are Responsive Logos? Introduction Of Responsive Logos
If a logo is genuinely effective, then your customers will recognise it from virtually any element. That’s where the concept of responsive logo design begins. The idea of using simplified logos for different context predates the age of smartphones and responsive websites. Nike has frequently used the “Just Do It” tagline and swoosh interchangeably, without making their mark seem as though it’s missing something.
