Just as people can develop skills and abilities over time, they can learn to be more or less ethical. Yet many organizations limit ethics training to the onboarding process. If they do address it thereafter, it may be only by establishing codes of conduct or whistleblower hotlines. Such steps may
Category: Corporate Branding
Corporate branding can be defined as the process to maintain, continue and create a positive corporate reputation and associations using the power of a brand, which in return is a promise to. the stakeholder and consumer in particular at which the brand has formed a set of perceptions.
Customer Culture: Build A Culture That Focuses On Customer Needs
Companies have been trying to adopt customer centricity for nearly 20 years now. Yet only 14% of marketers say their company really focuses on customer centricity. To build a culture that focuses on customer needs, companies should take six steps: Operationalize customer empathy; hire for customer orientation; democratize customer insights;
Next Best Offer: Using Customer Data To Create Highly Customized Offers For The Right Customers At The Right Moment And At The Right Price
Shoppers once relied on familiar salespeople to help them find exactly what they wanted – and sometimes to suggest additional items they hadn’t even thought of. But today’s distracted consumers, bombarded with information and options, often struggle to find products or services that meet their needs. Advances in information technology,
Sexual Harassment: Until More Women Are In Power And Can Shape Workplace Culture, It’s Up To The Men At The Top To Solve The Problem At Its Roots
Sexual harassment flourishes in workplaces where men dominate in management and in fields where few women hold the “core” jobs (think law enforcement and tech). Research shows that bringing more women into these roles can solve the problem at its roots. But companies know they can get away with cosmetic
Three Kinds Of Bias And Discrimination Faced By Mid-Career Women: Unfair Assumptions, Unhelpful Attention, And Unequal Access
Mid-career women are often surprised by the levels of bias and discrimination they encounter in the workplace, especially if they’ve successfully avoided it earlier in their careers. After speaking to 100 senior women executives, the authors identified three distinct kinds of bias and discrimination faced by mid-career women: unfair assumptions,
During The Pandemic, Business Community Stepped Up Significantly To Build Trust And Reputation, Yet There Is More Work To Do
For the fourth year in a row, business has been named the most trusted institution in America. And a recent PwC survey yielded similar results, with 63% of consumers saying they have trust in U.S. companies. But trust is fragile and businesses must manage it as carefully as they do
When Companies Overcommit Or Do Not Deliver On Promised Socially Responsible Initiatives, It Will Damage Their Relationships With Their Customers
New research shows that when companies overcommit and/or do not deliver on promised socially responsible initiatives they damage their relationships with their customers. However, a company’s reputation for product quality or innovation may partially mitigate such a negative impact on customer satisfaction. Consumers today face a barrage of green-friendly messaging
Organizational Culture: A New Culture-Building Concept That Everyone Influences But No One Leads Or Is Accountable For
A top down approach to building company culture no longer works for several reasons. For one, Covid-19 has upended how leaders interact with employees and how coworkers connect with each other. Next, company culture has grown in importance, thanks to recent high-profile crises at big name companies. A new culture-building
If You’re Implementing Your Company’s Strategy, Here Are Six Ways To Designed It Successfully
An organization is nothing more than a living embodiment of a strategy. That means its “organizational hardware” (i.e., structures, processes, technologies, and governance) and its “organizational software” (i.e., values, norms, culture, leadership, and employee skills and aspirations) must be designed exclusively in the service of a specific strategy. Research suggests
Customer Loyalty Depends On How Well Companies Deliver On Their Basic, Even Plain-Vanilla Promises
The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study of more than 75,000 people interacting with contact-center representatives or using self-service channels found that over-the-top efforts make little difference: All customers really want is
The Six Elements Of Strategy Spine: Planned Sources Of Revenue, Key Operating Assumptions, Key Goals, Revenue Implications Of Goals, Investments Needed, And Additional Infrastructure Needs
To clarify their strategy and communication around strategy, executives should create a simple document called a strategy spine. They should begin by imagining, as if they were an independent reporter, their company about five years into successful future. What would that success look like? What choices made it possible? Then,
Elon Musk: How He Designs An Organization As A Solution To Problems, And Why He Can So Effectively Mobilize Resources Towards Those Solutions
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he can
