Governments throughout history have always bent technology to their advantage. Today, nation states have built staggering surveillance systems, and continue to exert more control over their citizens. Can decentralized networks like bitcoin help strengthen civil liberties and challenge this consolidation of power? HRF’s Alex Gladstein provides a tour of how technology is being used against us, and shows how it just might be the one thing that can save our privacy and freedom.
Category: Social Media Marketing
Social Media & Content Marketing is the area where content marketing and social media/business meeting. With an increasingly connected consumer and social B2B buying journey, the attention for social content marketing tactics and strategies is growing. However, the term isn’t only about social sharing or optimizing content for social channels. It’s also about connecting social business, collaboration and newsroom techniques and principles to content marketing.
Why Knowledge Bases Are The Next Big Thing
Most organizations are filled to bursting with databases, most specifically dedicated to supporting one particular application or another. There’s also data in documents, spreadsheets, and other data stores, and that it’s just a matter of laziness that most of this data is not available to other parts of an organization. Buy the right tool (or hire enough open source developers to build the right tool) and you achieve digital nirvana.
The 7 Biggest Technology Trends In 2020 Everyone Must Get Ready For Now
We are amidst the 4th Industrial Revolution, and technology is evolving faster than ever. Companies and individuals that don’t keep up with some of the major tech trends run the risk of being left behind. Understanding the key trends will allow people and businesses to prepare and grasp the opportunities. As a business and technology futurist, it is my job to look ahead and identify the most important trends. In this article, I share with you the seven most imminent trends everyone should get ready for in 2020.
Retailers Have A Lot To Gain From AR and VR
AR AND VR BENEFITS IN RETAIL
IMPROVE CUSTOMER ENGAGEMENT : 40% of people are willing to pay more for a product If they can experience it first through AR.
PROVIDE A PERSONALIZED EXPERIENCE : People look to buy products curated to their needs. Customized products are one of the top selling items in the retail Industry.
INCREASE CUSTOMER SATISFACTION : Customers return to the retailer if they have a positive memory of previous shopping. Customer satisfaction is the top priority for retailers.
ENABLE NEW MARKETING METHODS : AR and VR enables for new marketing methods which are more engaging than conventional practices currently In place.
FACILITATE EMPLOYEE TRAINING : Employees can be trained without putting their safety at risk.
Top 5 Digital Transformation Trends In Retail For 2020
Each year, I take a look at the major digital transformation trends hitting every industry. Next up are the big digital transformation trends in retail for 2020.
Before getting into this year’s trends, I want to go over some of the hits and misses we chose for 2019. While we did see major and necessary improvements in omni-channel retail and AI/cognitive computing, I’d say we still have some work to do with cardless checkout and smart beacons. Yes, those technologies are still percolating and will likely continue to mature in the coming year. But for 2020, I see some more significant trends moving the industry forward.
The Top 10 Things Every Executive Should Do On Social Media
When it comes to social media, the suite of options and risk of blunders can be daunting for anyone, especially top-tier executives where recent history (a la Elon Musk) shows the stakes are high. So, in the age of profiles, posts, DMs, and stories, here are the top ten things
Top 10 Instagram Tools You Need In 2019
Instagram has certainly changed a lot since 2010. Many new features have been added over the years, as its user base has swelled into one of the fastest growing of any social network right now.
Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending
The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.
Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace
what is the difference between branding and marketing and which of the two should my company be focusing on? The answer is that they are similar in the sense they are about getting a company noticed, but different implementations of recognition.
Machine Learning Is A Key Component In Managing Mobile Advertising
To quickly choose ads for the right apps, provide attribution for app downloads, provide location based ads, and to identify fraud are all areas in which machine learning’s ability to analyze large volumes of data can have an impact.
Terabytes Of News Versus One Trillion Tweets: Is Social Media Really As Big As We Think?
Why is it that the words “Facebook” and “Twitter” appear in nearly every presentation or publication about big data today? How did social media become the benchmark we use to define what precisely we mean by “big data?”
5 Social Media Expert Predictions: What You’ll Need To Know In 2019
If one thing is constant it’s that social media is always changing. Algorithms define the future of content distribution and once current trends are invested in, the landscape shifts again.
