Corporate Branding is a very comprehensive term which covers all of the internal affairs of a company and their association with each other. In a more sophisticated way, we can say that corporate branding is a philosophy or core value of a business. Corporate branding is how a corporation presents itself to the world.
As a startup company, the first thing supposed to do is to set up directions or lines on which it would run its business affairs in the future. Employees, partners, customers and all other stakeholders play a key role in shaping the image of a brand; a brand is a reflection of all the individuals directly or indirectly attached to it. This whole corporate branding strategy will help you create an image and position for your products and services in a competitive market. You can always add more values to your brand in order to strengthen the relationship with your customers.
design style [logo, colors, typography, and packaging] | website and marketing | storefront | social media presence | customer service | environment and company culture | taglines and slogans | product quality and pricing | philosophy and overall “personality” | customer recognition | customer loyalty | consistency | brand equity | credibility | attracts talent | allows shared values | gives confidence