At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing.
These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
