How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness. In this session, we will hear from Ken Muench, CMO of Yum! Brands (KFC, Taco Bell, Pizza Hut, The Habit Burger Grill) and former Yum! Brands CEO Greg Creed, whose book R.E.D. Marketing debuts today. Hear how Muench, Creed and Yum! Brands marketers used this transparent and flexible methodology to grow sales around the world and learn how you can put the techniques to use in your organization.
Ken Muench, CMO, Yum! Brands
Greg Creed, Retired CEO, Yum! Brands
About GDS Summits: Disruption is nothing new. What’s different today is the speed at which disruption is happening – particularly when it comes to technology which is addressed at our GDS Summits. 72% of Fortune 500 CEOs cite the “rapid pace of technological change” as their biggest business challenge going forward. Cloud, mobile, analytics: all are changing the game when it comes to how your business operates, and transforming your IT infrastructure to take advantage of those new opportunities remains a critical concern. Discuss these topics and more at our GDS Summit.
The question remains: what will your business look like tomorrow, and what role will IT play in driving that transformation? Our Technology GDS Summits will answer these questions.