As more brands, media companies, and corporations seek to connect with an ever growing, socially conscious consumer base, Participant Media and SoulPancake, in partnership with Brand Storytelling, set out to understand how brand marketers think about utilizing traditional entertainment as a tool to spark meaningful dialogue and generate compelling social change around the world’s most pressing issues.
Watch as SoulPancake co-founder + general manager Shabnam Mogharabi details the findings from a survey of more than 500 marketers – conducted by the Harris Poll – and explores the growing field of “impact entertainment,” highlighting emerging trends and challenges, and sharing examples from pioneering brands who are doing it well.
