The Art of Design | Paula Scher | Documentary

Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

Graphic designer Paula Scher paints with words, developing the visual language of iconic brands and institutions around the world.