All over the globe, digital transformation is opening new paths for women. In Indonesia, more and more are taking the opportunities for independence it offers to open a business. But how do young founders cope with the challenges posed by the role?
All have had to overcome hurdles thrown up by traditional structures, widely accepted clichés and investors who prefer to bet on men. In Indonesia, young women founders face off with tradition and investors who want men in Charge. Women are in traditionally in charge of many things on the Indonesian island of Sumatra, which is home to the largest matriarchal society in the world. For centuries, the three million members of the Minangkabau people there have revered the ‘Power of the Mother’ – an exception in a country shaped largely by Islam. But the digital revolution has moved the goalposts closer for many women, and more and more are taking up the mantle of leadership at companies. Our host sets out from Berlin on a journey to Indonesia to discover how young women startup founders are breaking traditional clichés about roles. Among them are a young programmer whose family had very different expectations of their daughter, a Muslim businesswoman who doesn’t question the notion of a freedom for women who have to cover themselves from head to toe, and a founder who is trying to connect traditions with the fast-paced 21st century digital world.