The Psychology Of Digital Marketing | Keynote

The average consumer is bombarded by as many as 10,000 marketing messages a day. From print and TV commercials, to billboards, brand labels, Facebook and Google ads, signage, emails, mobile ads, and product placement – the volume of messages, touchpoints and channels fighting for attention has never been greater. Network with likeminded peers at GDS Summits to discuss the challenges facing the industry, and how to solve them.

In his keynote address at GDS CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why “psychological insight is just as valuable as technological advance.”