Snowdrop Solution | Page 51 | Defines, Designs, And Delivers Technology-Enabled Business Solutions

Cyber Security

Why Use Strong Passwords? Everyone Knows This, But Too Few People Actually Follow It

February 2, 2023February 2, 20238 min read

Why Use Strong Passwords? Everyone Knows This, But Too Few People Actually Follow It Password security is a major concern…

Cyber Security

Cybercriminals Have Started Using OpenAI’s ChatGPT To Spread Malware, And Dating Fraudsters Want To Use It To Make Realistic Fake Girls

January 11, 2023March 13, 20244 min read

Cybercriminals Have Started Using OpenAI's ChatGPT To Spread Malware, And Dating Fraudsters Want To Use It To Make Realistic Fake…

Cyber Security

Cybersecurity Trends, Signals, And Experience: Key Cybersecurity Predictions For 2023

January 4, 2023January 4, 202310 min read

Cybersecurity Trends, Signals, And Experience: Key Cybersecurity Predictions For 2023 Society has been predicting the technology of the future since…

Cyber Security

Cookie Theft: Attackers May Defeat Multi-Factor Authentication Through Cookie Theft

December 14, 2022December 14, 20225 min read

Cookie Theft: Attackers May Defeat Multi-Factor Authentication Through Cookie Theft Multi-factor authentication (MFA) is a good security measure, most of…

Cyber Security

The Top Ten Cybersecurity Risks That Are Expected To Impact IT Industries In The Year 2023

December 6, 2022December 6, 202210 min read

The Top Ten Cybersecurity Risks That Are Expected To Impact IT Industries In The Year 2023 Going into 2023, cybersecurity…

Cyber Security Internet of Things

Find Out What The Top 6 Security Threats Are To Industrial IoT And How You Can Prevent Them

December 1, 2022December 1, 20225 min read

Find Out What The Top 6 Security Threats Are To Industrial IoT And How You Can Prevent Them In the…

Cloud Computing

Managing Multicloud: Automation And Abstraction Make Multicloud Administration Less Difficult

January 24, 2023January 24, 20238 min read

Managing Multicloud: Automation And Abstraction Make Multicloud Administration Less Difficult The early days of cloud computing felt boundless. Freed from…

Cloud Computing

Composable No-Code Software: Low-Code And No-Code Environments Are Becoming More Regulated, Automated, And Interactive

December 15, 2022December 15, 20226 min read

Composable No-Code Software: Low-Code And No-Code Environments Are Becoming More Regulated, Automated, And Interactive Software is blocky. It comes in…

Cloud Computing

The Journey From Code To The Cloud Is Being Driven By Deployment-As-A-Service

November 30, 2022November 30, 20226 min read

The Journey From Code To The Cloud Is Being Driven By Deployment-As-A-Service Infrastructure is on the up. Software application development…

Cloud Computing Internet of Things

Banks Have Always Been Fast To Capitalise On New And Growing Trends, And The Metaverse Is No Exception

November 23, 2022November 23, 20226 min read

Banks Have Always Been Fast To Capitalise On New And Growing Trends, And The Metaverse Is No Exception Banks have…

Cloud Computing Cyber Security

Cloud Security: User Must Understand The Risks Involved And Implement Adequate Security Controls

October 18, 2022October 18, 20226 min read

Cloud Security: User Must Understand The Risks Involved And Implement Adequate Security Controls Protecting data and applications in the cloud…

Cloud Computing Digital Transformation

Industry Clouds: What Are They, And Why Do They Matter?

October 17, 2022October 17, 202216 min read

Industry Clouds: What Are They, And Why Do They Matter? Competition is at the heart of transformation. It requires continuous…

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms

February 8, 2023February 8, 20237 min read

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms Part of the power of AI and deep learning is that AI training can indiscriminately learn things we don’t explicitly instruct it to learn. Unfortunately, it can pick up on trends that we…

The Risks Of Including Everyone In AI Decisions In Your Organization

February 7, 2023February 7, 202310 min read

The Risks Of Including Everyone In AI Decisions In Your Organization New tools are enabling organizations to invite and leverage non-data scientists - say, domain data experts, team members very familiar with the business processes, or heads of various business units - to propel their AI efforts. There are advantages…
Blockchain And Web3’s “TrustLess” Data-Decentralized Technologies Might Re-establish Trust In A Distrustful Environment

January 31, 2023January 31, 202312 min read

Blockchain And Web3's "TrustLess" Data-Decentralized Technologies Might Re-establish Trust In A Distrustful Environment We noted last year in Blockchain: Changing The Nature Of Doing Business And Re-imagine How To Manage Tangible And Digital Assets, that exciting and creative enterprise use cases built on blockchain-powered systems are driving real productivity and…
Getting Used To AI – It’s Clear That Artificial Intelligence Has Benefits, But The Question Now Is How To Use It Effectively

January 19, 2023January 31, 202311 min read

Tech Trends 2023: Getting Used To AI - It's Clear That Artificial Intelligence Has Benefits, But The Question Now Is How To Use It Effectively Computers were once seen as more or less infallible machines that simply processed discrete inputs into discrete outputs, whose calculations were never wrong. If a…
Immersive Internet – Augmented Reality, And Virtual Reality Might Facilitate The Development Of New Business Models

January 18, 2023January 31, 202310 min read

Tech Trends 2023: Immersive Internet - Augmented Reality, And Virtual Reality Might Facilitate The Development Of New Business Models Since the first computer was built, businesses and consumers have enjoyed a progression toward simpler and more intimate interactions with technology. Professors wielding punch cards gradually gave way to business people…

The Importance Of A Data Retention Policy And Its Importance To Your Organization

Data Retention Policy And Its Importance To Your Organisation

February 14, 2023February 14, 20237 min read

The Importance Of A Data Retention Policy And Its Importance To Your Organization As the amount of organizational data around the globe grows, it becomes increasingly important for companies to develop comprehensive data retention policies or strategic plans. The growing impact of new data privacy and compliance laws, coupled with…

How To Automate Data Migration Testing To Ensure Data Integrity During System And Application Migration

January 12, 2023January 12, 20238 min read

How To Automate Data Migration Testing To Ensure Data Integrity During System And Application Migration Migration of data from on-premises to cloud systems or between multiple cloud systems is a common and complex event across companies of all sizes and industries. The types of data being migrated can range from…
The Role That Data, Analytics, And AI Play In The Work Of Creative Artists Agency To Influence Cultural Norms And Motivate People All Around The Globe

January 10, 2023January 10, 20237 min read

The Role That Data, Analytics, And Ai Play In The Work Of Creative Artists Agency To Influence Cultural Norms And Motivate People All Around The Globe George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in…
Although Data Science Should Boost Productivity, The Vast Majority Of Data Fed Into These Systems Is Of Poor Quality

January 3, 2023January 3, 20238 min read

Although Data Science Should Boost Productivity, The Vast Majority Of Data Fed Into These Systems Is Of Poor Quality Data science was supposed to create a new productivity boom. But, for many companies, that boom never arrived. What’s gone wrong? While companies have invested in data tools, much of the…
Data Migration: Effective Data Transfers Need Strategy, Execution, And The Ability To Transport Data Without Difficulties

December 7, 2022December 7, 20225 min read

Data Migration: Effective Data Transfers Need Strategy, Execution, And The Ability To Transport Data Without Difficulties At some point in time, most businesses will find themselves in a position where they need to migrate data, workloads, or even entire applications and systems to a new location. This process can be…

Artificial Intelligence Blockchain Technology Quantum Computing

Artificial Intelligence, 5g Networks, Quantum Computing, Virtual Reality, Blockchain: It’s Important To Pause And Think Of Potential Risks, Negative Outcomes, And Unintended Consequences

August 15, 2022August 15, 20229 min read

Artificial Intelligence, 5g Networks, Quantum Computing, Virtual Reality, Blockchain: It’s Important To Pause And Think Of Potential Risks, Negative Outcomes,…

Cyber Security Quantum Computing

How Can Businesses Respond To The Potential Disruptions Of Quantum Computing Before It Has Actually Emerged Into The Mainstream Market?

June 13, 2022June 13, 20227 min read

How Can Businesses Respond To The Potential Disruptions Of Quantum Computing Before It Has Actually Emerged Into The Mainstream Market?…

Quantum Computing

Quantum Computing: A Simple Introduction To A New Model Of Computing And Its Possible Business Use Cases

May 30, 2022May 30, 202216 min read

Quantum Computing: A Simple Introduction To A New Model Of Computing And Its Possible Business Use Cases Quantum computing -…

Cyber Security Quantum Computing

Quantum Ethics: It’s Time To Prepare For Tomorrow’s Potential Ethical Risks Quantum Computing May Create

May 23, 2022May 23, 202210 min read

Quantum Ethics: It’s Time To Prepare For Tomorrow’s Potential Ethical Risks Quantum Computing May Create New technologies bring new opportunities…

Quantum Computing

Quantum Computing: The Technology Is Improving And Likely Continue To Boast More Media Coverage Than Practical Applications

April 11, 2022April 11, 202211 min read

Quantum Computing The Technology Is Improving And Likely Continue To Boast More Media Coverage Than Practical Applications The future of…

Artificial Intelligence Big Data Blockchain Technology Quantum Computing

AI Based Data Monitoring, Cloud-Enabled Data Trusts, Blockchain, And Quantum Technologies Are Four Emerging Solutions For Digital Trust

March 7, 2022March 7, 202223 min read

AI Based Data Monitoring, Cloud-Enabled Data Trusts, Blockchain, And Quantum Technologies Are Four Emerging Solutions For Digital Trust In an…

Digital Transformation

According To A Research, Over 70% Of Organisations’ Apps Are Disconnected From One Other And The Core Business

February 9, 2023February 9, 20236 min read

According To A Research, Over 70% Of Organisations' Apps Are Disconnected From One Other And The Core Business A new…

Digital Transformation

Instead Of Replacing Them, Businesses Are Merging Mainframe Systems With New Technologies To Expand Their Capabilities

February 1, 2023February 1, 202310 min read

Instead Of Replacing Them, Businesses Are Merging Mainframe Systems With New Technologies To Expand Their Capabilities The trusty old mainframe…

Digital Transformation Internet of Things

Reimagining The Workforce: The IT Industry Is Battling For A Limited Supply Of Talented Workers

January 25, 2023January 25, 202312 min read

Reimagining The Workforce: The It Industry Is Battling For A Limited Supply Of Talented Workers The history of technology conjures…

Artificial Intelligence Digital Transformation Internet of Things

Immersive Internet – Augmented Reality, And Virtual Reality Might Facilitate The Development Of New Business Models

January 18, 2023January 31, 202310 min read

Tech Trends 2023: Immersive Internet - Augmented Reality, And Virtual Reality Might Facilitate The Development Of New Business Models Since…

Artificial Intelligence Digital Transformation

Lessons IT Industry Learned Last Year About Disruption, Innovation, Ongoing Change, And How To Drive Success Through Transformation

January 17, 2023January 17, 202312 min read

Lessons IT Industry Learned Last Year About Disruption, Innovation, Ongoing Change, And How To Drive Success Through Transformation Too many…

Digital Transformation

How To Thrive Amidst The Difficulties Involved In The Digital Transformation

December 8, 2022January 10, 202310 min read

How To Thrive Amidst The Difficulties Involved In The Digital Transformation A successful digital transformation can be hard to predict…

11 Simple Techniques For Ranking Well In Google’s Local Business Searches

November 19, 2022November 19, 20228 min read

11 Simple Techniques For Ranking Well In Google’s Local Business Searches If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence - showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if…

How Does Google Work Under The Hood And How To Beat Your Competitors On Google Search

September 15, 2022September 15, 20228 min read

How Does Google Work Under The Hood And How To Beat Your Competitors On Google Search Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. To beat competitors on Google Search, you need to leverage…
Local Search Algorithm: It’s All About Proximity, Prominence And Relevance

September 14, 2022September 14, 202213 min read

Local Search Algorithm: It’s All About Proximity, Prominence And Relevance The internet has revolutionized the business world and changed how we conduct business. Any business that aims to increase its visibility and boost profit needs to pay much attention to top ranking factors, including local SEO - which introduces the…
Why Do Customer Reviews Matter For Local SEO And How It Can Help Improve Your Local SEO?

February 5, 2022February 5, 20228 min read

Why Do Customer Reviews Matter For Local SEO And How It Can Help Improve Your Local SEO? Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business. “I don’t want to annoy…
From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer

January 29, 2022January 29, 20228 min read

From Being Aware Of A Product, Evaluating And Finally Purchasing: How To Create Search-Friendly Content For Every Buyer With consumers nowadays preferring personalized content, marketers are finding success in targeted messaging: providing value to attract potential customers based on the customers’ interests and readiness to buy. It’s an important consideration…

Why Blog Or Use Other Social Media If It’s So Hard To Get People To Follow You?

January 27, 2023January 27, 20235 min read

Why Blog Or Use Other Social Media If It's So Hard To Get People To Follow You? The email arrived the day after a speech I’d given in London. “You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an…

Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition

January 21, 2023January 21, 202311 min read

Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition Clarity and consistency are two of the most important factors in developing a memorable, recognised, and recommended brand. Regardless of your sector or company, if you want to brand your website, blog, and social…
Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?

January 20, 2023January 20, 202311 min read

Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable? Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for…
As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective

January 7, 2023January 7, 202310 min read

As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective Beginning in January, many company owners, entrepreneurs, and even seasoned marketers plan their marketing plans for the next year. But we're here to tell you that you should start planning your marketing…
Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment

December 16, 2022December 16, 20228 min read

Social Media Marketing: How To Improve Relationships With Social Media Partners And Get A Higher Return On Investment Marketing researchers are seeing a lot of significant trends these days: Social media spending has been steadily increasing for years (and peaked during the pandemic); increasingly, companies are outsourcing their social media…

Corporate Branding

Branding Authenticity Is Excellent, But It Must Be Supported By A Great Product

February 11, 2023February 11, 20232 min read

Branding Authenticity Is Excellent, But It Must Be Supported By A Great Product France has traditionally marketed its wine with…

Content Marketing Corporate Branding

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence

February 10, 2023February 10, 202311 min read

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence Whether it's via online courses,…

Corporate Branding

If You Feel Your Creative Potential Is Being Overlooked, It’s Time To Rebrand Yourself

February 4, 2023February 4, 20236 min read

If You Feel Your Creative Potential Is Being Overlooked, It’s Time To Rebrand Yourself Having a reputation for creativity can…

Philanthropies: Are We Utilising Our Resources And Skills To Reach Our Goal And Benefit The Most Marginalised?

Corporate Branding

Philanthropies: Are We Utilizing Our Resources And Skills To Reach Our Goal And Benefit The Most Marginalized?

February 3, 2023February 3, 20239 min read

Philanthropies: Are We Utilising Our Resources And Skills To Reach Our Goal And Benefit The Most Marginalised? Philanthropies - be…

Corporate Branding

Why New Consumer Brands Need To Expand Their Operations More Rapidly

January 28, 2023January 28, 20235 min read

Why New Consumer Brands Need To Expand Their Operations More Rapidly The cycle time from the small seed of an…

Corporate Branding Social Media Marketing

Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition

January 21, 2023January 21, 202311 min read

Ten Easy Ways To Brand Your Website, Blog, And Social Media Images For Faster Brand Recognition Clarity and consistency are…

Content Marketing Corporate Branding

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence

February 10, 2023February 10, 202311 min read

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence Whether it's via online courses,…

Content Marketing Social Media Marketing

Why Blog Or Use Other Social Media If It’s So Hard To Get People To Follow You?

January 27, 2023January 27, 20235 min read

Why Blog Or Use Other Social Media If It's So Hard To Get People To Follow You? The email arrived…

Content Marketing Corporate Branding Social Media Marketing

Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?

January 20, 2023January 20, 202311 min read

Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable? Influencer marketing is a huge industry, with…

Content Marketing Corporate Branding

Big Company’s Branding Methods For Small Businesses: Four Stages To Enhance Business Branding

January 13, 2023January 13, 20236 min read

Big Company’s Branding Methods For Small Businesses: Four Stages To Enhance Business Branding Many small company entrepreneurs make a critical…

Content Marketing Corporate Branding Social Media Marketing

As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective

January 7, 2023January 7, 202310 min read

As You Plan Your Marketing Strategy For The Next Year, Consider These Seven Steps To Take Into Perspective Beginning in…

Content Marketing Social Media Marketing

How To Remind Customers To Buy Locally Using Your Small Business Website

November 25, 2022November 25, 20226 min read

How To Remind Customers To Buy Locally Using Your Small Business Website If your firm is based in the city…

Artificial Intelligence Machine Learning

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms

February 8, 2023February 8, 20237 min read

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms Part of the…

Artificial Intelligence Machine Learning

The Risks Of Including Everyone In AI Decisions In Your Organization

February 7, 2023February 7, 202310 min read

The Risks Of Including Everyone In AI Decisions In Your Organization New tools are enabling organizations to invite and leverage…

Artificial Intelligence Blockchain Technology Machine Learning

Blockchain And Web3’s “TrustLess” Data-Decentralized Technologies Might Re-establish Trust In A Distrustful Environment

January 31, 2023January 31, 202312 min read

Blockchain And Web3's "TrustLess" Data-Decentralized Technologies Might Re-establish Trust In A Distrustful Environment We noted last year in Blockchain: Changing…

Artificial Intelligence Machine Learning

Getting Used To AI – It’s Clear That Artificial Intelligence Has Benefits, But The Question Now Is How To Use It Effectively

January 19, 2023January 31, 202311 min read

Tech Trends 2023: Getting Used To AI - It's Clear That Artificial Intelligence Has Benefits, But The Question Now Is…

Artificial Intelligence Machine Learning

The OpenAI ChatGPT Is A Great Example Of How AI Will Disrupt Industries’ “Knowledge Work”

January 5, 2023January 5, 20236 min read

The OpenAI ChatGPT Is A Great Example Of How AI Will Disrupt Industries' "Knowledge Work" ChatGPT, from OpenAI, shows the…

Artificial Intelligence Machine Learning

The “Trust Recession” Intends To Eliminate Responsible AI, Say AI Ethics And AI Law

December 13, 2022December 13, 202227 min read

The "Trust Recession" Intends To Eliminate Responsible AI, Say AI Ethics And AI Law I’m sure you are familiar with…

Corporate Branding On That Note

Lessons From The Slave Trade And The Holocaust: How Should Today’s Executives Respond To Such Historical Transgressions?

October 14, 2022October 14, 202220 min read

Lessons From The Slave Trade And The Holocaust: How Should Today’s Executives Respond To Such Historical Transgressions? Some multigenerational companies…

Corporate Branding On That Note

What Can Corporations Do To Effectively And Authentically Support Racial Justice?

June 13, 2022June 13, 20227 min read

What Can Corporations Do To Effectively And Authentically Support Racial Justice? As protests against racial injustice sweep the country, U.S.…

Corporate Branding On That Note

How To Validate Your Start-Up Idea: Here Are 7 Important Steps

July 10, 2021July 10, 202111 min read

How To Validate Your Start-Up Idea: Here Are 7 Important Steps Business ideas come in all shapes and sizes. From…

Big Data Documentary On That Note The Facebook Dilemma

The Facebook Dilemma – Part 2

June 8, 2021September 27, 20212 min read

The Facebook Dilemma – Part 2 FRONTLINE investigates a series of warnings to Facebook as it grew into a global…

Big Data Documentary On That Note The Facebook Dilemma

The Facebook Dilemma – Part 1

June 1, 2021September 27, 20212 min read

The Facebook Dilemma - Part 1 A major investigation of Facebook’s impact on privacy and democracy around the world. Facebook’s…

Artificial Intelligence On That Note Panel Discussion

AI and the Art of Ingenuity: Computational Creativity

March 16, 2021March 16, 20215 min read

AI and the Art of Ingenuity: Computational Creativity Will a computer ever be more creative than a human? In this…

Corporate Branding

How To Reach Consumers Who Are Not Willing To Spend

June 27, 2020February 22, 20217 min read Snowdrop Solution

The global retail industry is experiencing an unprecedented crisis in the wake of Covid-19. Consumers are staying home and tightening their spending as they face uncertainties related to their health, wealth, and jobs.

This physical and psychological hunkering down is hitting retailers hard, as U.S. retail sales dropped a historic 8.7% in March, and moving forward are expected to drop 20% (at least) according to the National Retail Federation. Retailers are in turn laying off staff and scrambling to understand their options. Where are the opportunities for retail marketers and how can they minimize losses?

Corporate Branding Documentary

Brand Stories – The Future Of Branded Content | A Documentary

June 26, 2020September 27, 20211 min read Snowdrop Solution

During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.

As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.

Cloud Computing

The Van Westendorp Pricing Model – How To Price Your Product

June 25, 2020February 22, 20218 min read Snowdrop Solution

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one question remains: what price should you charge for your product?

In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product. This article details how the Van Westendorp model works, why it addresses shortcomings in current pricing conventions that many businesses use, and what its limitations are.

Cloud Computing Internet of Things

Valuable Statistics Of Customer Experience For 2020

June 24, 2020February 22, 20215 min read Snowdrop Solution

Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience – the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from. Even as many companies seek to temporarily halt production of certain items or close their doors to dine-in patrons, they’re finding themselves in a weird place: wanting to stay top-of-mind for customers amidst potential closures, and not wanting to stir anxiety or fear while they do it. In fact, according to a June 2020 survey (1) performed by our team at Futurum Research, which talked to 330 companies in North America and Europe, 57% said their entire business model needed to reconsidered in the wake of COVID-19. Let’s just say that things are about to get a whole lot more competitive and CX may be the thing that keeps you in business.

Corporate Branding

How To Brand Educational Institute To Drive Successful Enrolment

June 20, 2020February 23, 20215 min read Snowdrop Solution

Not too long ago, Educational Institute didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A strong brand and message can easily convert to higher enrollment, but with the current approach to education branding, it’s easy to see where many Educational Institute fall short. To build a stronger brand and improve student retention, follow these steps to develop a stronger brand and message.

Corporate Branding Documentary

Brand Stories – The Return On Investment | A Documentary

June 19, 2020September 27, 20211 min read Snowdrop Solution

As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.

Artificial Intelligence

Fully Automated Luxury Capitalism And Artificial Intelligence

June 18, 2020February 23, 202113 min read Snowdrop Solution

In the future, machines will replace humans in jobs. This is not controversial: it’s what machines have done since well before the start of the industrial revolution. Petrol pump attendants were replaced by automated pumps, secretaries were replaced by Microsoft Office. This is what economists call the substitutive effect of automation: humans are substituted in jobs by machines.

Artificial Intelligence

AI Manufacturing Startup Drishti Raises $25 Million To Go Global

June 17, 2020February 23, 20214 min read Snowdrop Solution

Try to think of the top manufacturing startups today, and you might struggle to name one. While some companies leverage manufacturing to achieve futuristic ideas such as redesigning living organisms or colonizing Mars, few have turned their attention to the heart of the process: factory floors. “Manufacturing is the most unsexy space for anybody to be in,” admits Prasad Akella. “It takes deep conviction on the investors’ part to want to put money in this space. Silicon Valley has walked away from manufacturing for the last 20 to 25 years.”

Corporate Branding

Why Brands Lose Their Way : The Dangers Of Inconsistent Branding

June 13, 2020February 23, 202116 min read Snowdrop Solution

A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.

Documentary Social Media Marketing

Brand Stories – The Power Of Influencers | A Documentary

June 12, 2020September 27, 20211 min read Snowdrop Solution

One way advertisers must shift their strategy is to partner with creators whose influence can help promote their brand. Brands are really just beginning to figure this out, and the whole business of influencer marketing is just taking form. This chapter of our docu-series explores how brands can and should work with influencers. We take a close look at the challenges in doing so. Check it out!

Artificial Intelligence Cloud Computing

Top Ten Data Analytics And Business Intelligence Platforms In 2020

June 11, 2020February 23, 20216 min read Snowdrop Solution

As we start a new decade, the top trends for business analytics platforms are cloud, artificial intelligence, automation, on-device (edge) analytics, and augmentation. Cloud ecosystems empowered with AI have matured greatly in recent years. Smart, augmented prediction and decision-making tools are at a stage where they are ready to be deployed across organizations, from the boardroom to the shop floor. The challenge is making sure your business is ready to use them.

Artificial Intelligence

Future Companies As Result Of Automation And AI

June 10, 2020February 23, 20215 min read Snowdrop Solution

Covid-19 has forced business leaders to accept that automation will arrive earlier than expected. It is therefore timely, albeit in less-than-positive circumstances, to look at which type of companies will, and will not, thrive in the future. Many articles about Artificial Intelligence (AI) have sensationalized the effect of automation as the grim reaper of jobs. However, it will not be jobs that will be automated, but rather tasks within those jobs – in fact any tasks that can be put into a process. The success of companies in the future will depend upon their willingness to find those tasks that can be automated.

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