Freya Smale, interviews Advisory Board member Cynthia Johnson, Co-Founder & CEO of Bell + IVY Cynthia’s book, “Platform” – The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, is scheduled for release in February 2019.
In the modern world, influence is everything and personal branding equals influence. The platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voice and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they think.
Cynthia Johnson is the co-founder of the Los Angeles-based branding agency Bell + Ivy and has 1.7 million followers on Twitter (@CynthiaLive). She was named one of the top five personal branding experts in 2017 by Entrepreneur magazine, Inc. listed her as one of the 20 digital marketing people to follow, and Mashable named her the third most important marketer to follow on SnapChat (#CyninLA).
Johnson sits on our advisory board, as well as the board for nGage.social and is a frequent guest speaker at USC Marshall School of Business, Stanford’s Igniter program, and at Fortune 500 companies' executive retreats. Her work has been featured in Inc., Forbes, and TIME and she has advised on the social media, branding, and viral campaigns for companies such as Vans, Levi’s, and the Susan B. Komen Foundation.