Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience and estimate market size on various channels prior to launch. He’ll outline how to have a good grasp on who you’re trying to reach, where to find them, and how to measure the size.
He explores the various costs of customer acquisition and how to tap into, and convert, the right pool of prospects – at the right time. Terry will take us on a tour of startups that got it right, the metrics that matter, and how all of this plays out when chatting with investors.
What you’ll learn:
- Addressable vs non-addressable markets
- Deep dive on the acronyms that matter: CLV, TAM, SAM, KPIs, etc.
- When to bring in help, partners or freelancers, to better interpret audience metrics
- Best practices for communicating scale and efficiency metrics to investors