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A Talk Corporate Branding

Six Big Ideas From The Branding Era | Talk At Berkeley-Haas By David Aaker

1 min read

David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas.  Aaker comments on both the history and the future of branding, touching on the power of “brand as an asset,” the

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