The Difference Between Loyalty And Advocacy: How To Make A Loyal Customer A Customer Advocates

Need more business? Customer advocates are your key to more leads – and as a result, more revenue. Why? People are more likely to purchase a service or product based on a recommendation than ads they see or research they have to do themselves. In fact: Ninety-two percent of people

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What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.

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