Tag: association

Corporate Branding

The Risks, The Criticism And A Long-Term Consequences Of A Negative Association Between Your Brand And A Controversial Figure

May 31, 2022May 31, 20228 min read Snowdrop Solution

Consumers select brands they regard as matches to their self-image, and a positive public role model associated with your brand helps facilitate this comparison. Once consumers form adverse associations with your brand, this may result in decreased revenue and other financial harm. The more this happens, or the longer it

The Risks, The Criticism And A Long-Term Consequences Of A Negative Association Between Your Brand And A Controversial Figure

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