Defining Your Startup’s Target Audience

Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience and estimate market size on various channels prior to launch. He’ll outline how to have a good grasp on who you’re trying to reach, where to find them, and how to measure the size. …

How To Name Your Brand For A Global Audience

Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors. But no …

5 Content Marketing Tips To Help You Connect With Your Audience

If you’re looking to revive your content strategy, or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges …