It’s Time To Come Up With Instagram Stories: Don’t Know How? Here Is 10 Ideas To Engage With Your Audience On Instagram

While the introduction of Snapchat into the social media world amused us for hours on end with its so-ridiculous-it’s-funny filters, Instagram had a new feature up its sleeve, ready to shift the game again. Its borderline obsessive popularity amongst the general public already put Instagram leaps and bounds ahead of

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Should You Focus On Why Your Idea Is Useful Or How The Idea Works When Pitching To An Audience Of Investors?

There are two camps on the most effective way to frame an innovative idea. One contends you should emphasize why the idea is desirable. The other says you should focus on how to implement the idea. Which one is right? A research project found that the answer depends on your

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5 Content Marketing Tips To Help You Connect With Your Audience

If you’re looking to revive your content strategy or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where content managers and marketing leaders came together to discuss their challenges

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