Effective Messaging To Older Audiences: Focus On Emotion, Prioritize The Positive And Ditch The Stereotypes

Given a rapidly aging population, effective messaging to older people holds national importance for public health as well as marketing of goods and services. Older people make up an incredibly diverse demographic that varies in terms of physical and cognitive ability, economic power, and social connection, and market segmentation based

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Millennial And Gen Z Audiences Are Leaving Social Media And The Reason Is Antisocial Social Media

“When you look at who is – and more importantly, who is not – driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that

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