Reaching Gen Z: Platforms Where Brands Can Connect With Their Gen Z Audiences

“Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences. In 2020, activity on these platforms exploded, and digital campfires became a force defining not only how Gen Z audiences

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Millennial And Gen Z Audiences Are Leaving Social Media And The Reason Is Antisocial Social Media

“When you look at who is – and more importantly, who is not – driving the growth and popularity of social platforms, a key demographic appears to be somewhat in retreat: young people. They’re craving privacy, safety, and a respite from the throngs of people on social platforms (throngs that

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