In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.
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