Data science was supposed to create a new productivity boom. But, for many companies, that boom never arrived. What’s gone wrong? While companies have invested in data tools, much of the data that’s fed into these systems is low quality – with mislabeled, missing, or incorrect information, which in turn
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Fundamentals Of Consumer Values To Boost Sales, Enhance Product Design, And Assess Customers’ Strengths And Weaknesses
What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off
Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending
The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.
