In business we increasingly fall into the trap of thinking that because things are moving so fast that we must quickly change our course, grow markets, expand product lines, and find new avenues to address every customer need. Increasingly we want to do this by “controlling the customer journey” and
Tag: brand
Brand’s Nickname: Six Tactical Strategies To Make Your Brand’s Nickname Work For You
Brand nicknames have been common for years, but it’s not always obvious how (if at all) brands should engage with them, especially online. In this piece, the authors discuss a recent study in which they found that social media posts that used nicknames had significantly higher like and share rates
Find Your Soul: Developing & Defining Your Brand In An Increasingly Crowded Landscape | A Talk By Yelena Fradlis
Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of
Inside The Industry: How To Build A Brand In Fashion | Panel Discussion
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity. In a saturated and constantly changing landscape, how do you build a brand that stands apart? That was the question explored last night in the third edition
Changing The Rules: Customer Relationships And Brand Building After The Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19
Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark
A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s
Brand Humanity In The Digital Age – CMO Sessions
Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such
What Is Digital Marketing Transformation And Why Your Brand Needs Digital Marketing Transformation
Does your brand need a digital marketing transformation? These days, most brands need a digital presence and outreach plan. A strong online and social media presence is essential to keep your brand top-of-mind with current and potential customers. If your brand is still largely brick-and-mortar, you can benefit from moving
Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity
Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength
Why Your Brand Voice Needs To Be Consistence On Social Media
In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand-it’s the thread that holds together all of the different parts of your public and internal representation. Brand has to be more of a constant than a variable,
What Makes A Brand Digital Durable
What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the equally important question: how to protect it? Historically, brands have risen and fallen in prominence slowly. Look at almost any
Keep Your Brand Alive In The Times Of Pandemic
Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they
