A brand is an idea. It’s the way your customers feel when they think about your company or see your name on a billboard. ‘Branding’ on the other hand, is a strategic pattern used to develop that all-important perception. A well-defined and carefully executed brand strategy bridges the gap between your business and the people you most want to reach.
Tag: brand
What Is A Master Brand Strategy And The Right Approach To Master Brand Strategy
Creating a successful brand today isn’t just about finding a product to sell or a problem to solve. The most iconic entities in any industry are the brands that know how to connect on an emotional level with their audience.
What Is A Luxury Brand And How To Build A Strong Luxury Brand
The definition of a luxury brand changes depending on the type of brand you’re describing. In consumer goods, its Louis Vuitton and expensive couture fashion. Everything from handbags to handkerchiefs sports logos from Burberry, Christian Dior, and Chanel.
The Competitive Advantage Of Brand Consistency And How To Achieve It
Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace.
Brand Development Strategy: A Quick Guide
Brand development is how we communicate ideas and values about our businesses and ourselves. We can define it as a process that includes any and all activities that lead to forming a specific image in the eyes of the customers about a company or a person.
Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending
The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.
