The Economic Opportunity Of A Transformation Business: An Approach To Designing A Transformation Business

All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It’s not that those things aren’t important. But they matter only as means to the ends that people

Read More

How Can CMOs Build The Business Case With Their CFO To Create The Patience, Trust, And Confidence For Longer-Term Growth And Value

Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-term strategic objectives, CMOs must work on building the business case with their

Read More

From The Freemium Business Model To An Aggregation Business: How To Focus On Service And Capture Value?

More and more startups are popping up, offering customers new services and products that save them money. And while their offerings are attractive, they have one shortfall: They don’t capture value for the company. Fortunately, there is a strategic model that startups can follow that allows them to focus on

Read More

What Is Branding In Business And Why It Should Be Your Primary Concern

While conversions and sales are important, branding your business is just as vital. A bad first impression is no impression at all, and poor branding is the equivalent of showing up for an important meeting in a T-shirt and cargo pants. There should be no excuse for poorly implemented branding.

Read More

Creating XaaS Business (Anything As A Service): Building Scalable Lead-To-Cash Operations For Industry 4.0 With Sales And Back-Office Capabilities

In an XaaS environment, leaders are looking to meet changing customer needs by transforming their lead-to-cash value chain. In the 16th article in our series on digital industrial transformation, we examine how to institute a scalable yet flexible omnichannel sales process. Introduction Shifting to an as-a-service purchasing model can present

Read More

How Your Business Could Succeed In Digital Transformation: Have It All Right – Platform Selection To Running Error-Free Code

Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites

Read More

Lessons In Life And Business From Serena Williams | A Q&A Session

Superstar athlete Serena Williams is building her own fashion label. In conversation with Imran Amed, our Founder & CEO, Serena explores the key lessons she has learned along the way. S By Serena is a dynamic designs and wearability empower customers to feel their most confident and reflect their authentic

Read More

The Art Of Business Storytelling | A Talk By Ameen Haque

Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant. He trains leaders and entrepreneurs in storytelling, crafting narratives, and using story and story based frameworks to help organizations navigate change and inspire action along desired goals. Formerly a Vice President at the ad agency Ogilvy & Mather,

Read More

In Constantly, Rapidly, And Unpredictably Evolving Business Landscape, How Good Is Your Business’s Ability To Adapt

As they deal with a business landscape that is evolving constantly, rapidly, and unpredictably, executives all over the world are full of questions about change: How much? How fast? How sustainable? And sometimes just How? They can’t hope to answer those questions unless they understand their companies’ capacity for change

Read More

Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them

Read More

Local SEO Checklist To Grow Your Business: 11 Steps To Success

Local SEO helps brick-and-mortar and service-based businesses get found through search, even when competing with large brands and national businesses that have a massive online presence. let’s look at the specific steps you can take to improve and optimize your brand’s online presence to boost your local SEO. Make sure

Read More

Competition In The Age Of AI: How Artificial Intelligence Changes The Rules Of Business

“Today markets are being reshaped by a new kind of firm – one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying

Read More