“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
Tag: color
Everything You Need To Know About Brand’s Color Palette
Your brand identity color palette is your way of creating a vibrant visual experience with your target audience, while simultaneously showcasing your unique personality. The right selection of shades doesn’t just make your marketing materials, website and other branded content more attractive, they also change the way that people interact with your company.
