Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. To beat competitors on Google Search, you need to leverage SEO best practices across three pillars of a strong digital marketing strategy – your website, YouTube
Tag: competitors
Research: When A Brand Praised Its Competitors, Consumers Feels That The Brand Was More Thoughtful, Kind, And Trustworthy
When it comes to engaging with competitors, most brands take an antagonistic approach – think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For example, in one study,
