On the surface, it seems like there has never been a better time to start selling something that is good for the environment. Consumers, especially Millennials, are saying more and more that they want brands with a purpose and that care about the environment. In fact, a recent report showed
Tag: consumers
Data Privacy: Consumers Are Well Aware Of The Risks, But Many May Be Overstating Their Worries
Data-sharing is both fuel and lubricant to the world’s economy. It powers online and offline business models, and it enables, in the form of cookies and browser history, greater ease of use for consumers. But with every year, as more data – in terms of volume, types, and richness –
Understanding Consumers’ Psychology & Habits, Will Enable You To Refine Your Strategies And Survive The Downturn And Prosper Afterward
Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in
Research: When A Brand Praised Its Competitors, Consumers Feels That The Brand Was More Thoughtful, Kind, And Trustworthy
When it comes to engaging with competitors, most brands take an antagonistic approach – think the age-old rivalry between Coke and Pepsi, or the memorable “Mac vs. PC” ads. However, new research suggests that praising the competition can actually boost a brand’s image and profitability. For example, in one study,
All Consumers Actually Want Is A Quick Solution To Their Problem And Focus On Problem Solving, Not Speed
The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study of more than 75,000 people interacting with contact-center representatives or using self-service channels found that over-the-top efforts make little difference: All customers really want is
How To Highlight The Benefits Of Caregiving Products To Overcome Consumers’ Hesitations And Make Products More Appealing
From pre-made meals to cribs that automatically rock babies to sleep, products that help caregivers are meant to make it easier for people to help others. But new research has found that the people who would most benefit from these products are often the least open to trying them. This
How To Reach Consumers Who Are Not Willing To Spend
The global retail industry is experiencing an unprecedented crisis in the wake of Covid-19. Consumers are staying home and tightening their spending as they face uncertainties related to their health, wealth, and jobs.
This physical and psychological hunkering down is hitting retailers hard, as U.S. retail sales dropped a historic 8.7% in March, and moving forward are expected to drop 20% (at least) according to the National Retail Federation. Retailers are in turn laying off staff and scrambling to understand their options. Where are the opportunities for retail marketers and how can they minimize losses?
