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Corporate Branding On That Note

What Can Corporations Do To Effectively And Authentically Support Racial Justice?

7 min read

As protests against racial injustice sweep the country, U.S. corporations have pursued a wide variety of strategies to express their solidarity with the BLM movement. But these corporate actions often fall flat, appearing inauthentic to many consumers. What can corporations do to effectively and authentically support racial justice? The authors

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