Growth strategies that are purpose-led, customer-centric, experience-driven, data/AI-enabled, and technology-scaled require new mindsets far more than new toolsets or skillsets. This transformation – of culture, operations, and outcomes – begins with a broader consideration of three levels of customer purpose. First, big-P purpose describes the company’s role in the world.
Tag: define
Reinventing You: Define Your Brand, Imagine Your Future | A Talk By Dorie Clark
A step-by-step guide to reinventing you – Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s
What Is The Brand Ethos? How Do You Define The Heart And Soul Of Your Brand?
Today’s companies must differentiate themselves if they want to remain competitive in today’s marketplace. However, it’s no longer enough to have the best prices, or even the most effective products to help you stand out. Today’s market leaders need to create the right feeling in their audience through emotional, personality-focused campaigns.
