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Big Data Social Media Marketing

Consumer Data: There’s A Delicate Balance Between Helpfulness And Overuse In Expectation Of Creating Better Customer Experiences

9 min read

Marketing has traditionally used detailed customer data to improve the customer experience. But with pushback on data tracking, can the security function work with marketing to deepen customer trust? When you download a shopping app and consent to the privacy policy, the company behind the icon on your screen can

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