Reimagining AI strategies to unlock a true end-to-end customer experience. Artificial intelligence can integrate two marketing tactics – getting the right offers to customers at the right time and delivering great post-sales service – to make the customer experience even better. For every brand, helping customers make purchase decisions by
Data has never been more valuable – or more fraught. In a time of turmoil and uncertainty, how can businesses and people come together to create shared principles for society and a better data-driven future for everyone? Billions Of Digital Footprints The COVID-19 crisis has cast the data dilemma into
Manufacturers need to move forward with real-time integration between their CRM, ERP and PLM systems so their broader goals of Corporate Social Responsibility (CSR), sustainability and Configure, Price, Quote (CPQ) selling can be achieved.