Brand Designers Should Keep Brand Personality In Mind When Designing Logos Because Logo Might Backfire When They Are Inconsistent With Brand Personality

People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos. But, despite the large number of companies using symmetrical logos, little has been written about whether such designs can also backfire

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