Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are completely reconfiguring commercial operations to better address today’s deep misalignment between how suppliers sell and how buyers buy. Most B2B sales and marketing
Tag: digital
Beyond The Digital: With The Wide Availability Of Advanced Processors & Sensors, Industrial Robots, And Machine Learning, CIOs’ Responsibilities Are Being Expanded Again
The explosion of smart devices and increased automation of physical tasks are extending IT’s remit to include device and data management, edge computing, governance, and more. With the wide availability of advanced processors and sensors, industrial robots, and machine learning, any device can be smart, connected, and capable of capturing
What Is Digital Marketing Collateral And Some Popular Examples Of Digital Marketing Collateral
As a small thriving business, it makes sense to leverage as many marketing tools as possible to grow your brand. You may not be a household name (yet), but one sure-fire way to get closer to world domination is to harness all of the power from a holistic marketing suite
The Value Of Digital Omnichannel And Voice Agents
It’s easy to forget that call centers are in a unique position. Whether it’s the company-managed contact center customer experience or the customer experience in BPO, it comes as no surprise that a major challenge to providing superior customer service is competing priorities. For a call center to work effectively,
Digital Technology For The Future Of The Planet: Lives, Society, And The Physical Environment
Digital technology is becoming an indispensable and crucial component of our lives, society and the environment. We present a framework for computing in the context of problems facing the planet. The framework has a number of goals: an optimal digital infrastructure, sensing and optimizing with a global world model, reliably
Should Companies Centralize Their Digital Activities? As A General Rule Yes, But With Some Significant Exceptions
Should all of your digital operations be located in one central location or do you need a local digital operations outpost in every country your company works in? For international firms, this is a critical decision, and each company has their own set of caveats: ownership structure, customer base, and
Essential Component Of Digital Marketing Strategy: How To Create Unique Brand Presence On Social Media
Business owners have a lot on their plate. You have to run your business, engage with your customers, take care of your employees and establish your brand on social media to have a successful marketing strategy. Luckily, we have the tips you need to establish your brand on social media.
What Digital Strategies Are Most Small And Midsize Businesses Missing? 1) Understanding The Need Of Specialized Business Analytics Expertise And 2) Data Driven Decisions
The current economic environment threatens the success – and perhaps even the survival – of many small and midsize companies, because larger organizations are increasingly able to provide personalized experiences to their customers, in literally any way their customers choose. Most leaders of these smaller companies have already made significant
Why You Should Look To China For Digital Market Offerings: Five Lessons For Western Companies
The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market – worth about $5 trillion in 2020 – and highly digitized. And the pandemic has made digital every
Enabling Digital Trust: Cyber-Security Strategies For A Trusted – Digital Future
In the age of digital transformation, trust is an elusive asset, but one that’s never out of reach for organisations that have initiated the right actions, such as adopting a sustainable, forward-looking cyber-security strategy. “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin
An Introduction To Four Diverse Tiers Of Digital Transformation And Which One Is Best For Your Company?
Companies often assume that if they embrace digital technology in any way, they’re digitally transforming their business. As a result, they often make only ad hoc changes and investments in the digital arena, with ineffectual results. This article provides an introduction to four distinct tiers of digital transformation, each of
Transforming The Organization To A Modern Digital Workplace
Technology now allows us to combine digital tools with physical space to create a modern digital workplace – one that uses the best capabilities of both. A New Digital Way Of Working During the global pandemic, when many of us were prevented from working in our usual offices for an
