After a year of disruption and unexpectedly rapid transformation, CEOs are reassessing mindsets as well as business operations, aiming for both agility and resilience as they look to the months ahead. Introduction: Adapting To Disruption When I speak with CEOs, they leave no doubt that they have been thrown into
Tag: digital
How To Avoid Exploiting Customers’ Behavioral Biases: Make Sure Your Digital Design Functions Are In The Best Interests Of Users
Executives must play a proactive role in making sure their digital design functions in the best interests of users. Doing so has the potential to give companies a deeper and more positive relationship with its customers. Brands that design their sites to exploit consumer behavioral bias (or those that fail
How Your Business Could Succeed In Digital Transformation: Have It All Right – Platform Selection To Running Error-Free Code
Succeeding in digital transformation begins with platform selection – finding the right constellation of basic apps plus the ability to rapidly regenerate error-free, running code to support a business’ changing processes. Small and midsize businesses’ front office software is under-configured for a digital transformation. Many companies have old software suites
The Facebook Dilemma | Interview Of Brad Parscale: Trump 2016 Digital Media Director
Brad Parscale was a digital and media advisor for Donald Trump’s 2016 presidential campaign. He is currently managing Trump’s 2020 presidential campaign. This is the transcript of an interview with Frontline’s James Jacoby conducted on August 8, 2018. It has been edited in parts for clarity and length. At what
3 Ways To Improve Vulnerabilities And Prevent Digital Supply Chain Cyberattacks
Today, most software products rely on thousands of prewritten packages produced by vendors or drawn from open source libraries. The most commonly used of these third-party software supply chain components are highly prized targets for cybercriminals. If attackers were to infiltrate them, they could compromise thousands or even millions of
Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand
Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them
Need Of The Hour: Investments In Digital Transformation And Supply Chain
Almost daily we are seeing some new piece of news regarding the impact of the global chip shortage. To many, it feels like this came out of nowhere, but in reality, this has been a potential outcome for some time. Government trade restrictions, issues in production, and the Covid-19 pandemic
Merck’s Digital Transformation: The Journey To A Connected Healthcare Experience
Alessandro De Luca, the CIO of Merck Healthcare at Merck Group, delivered the keynote “Merck’s Digital Transformation: The Journey to a Connected Healthcare Experience” at the Technology Insight Summit in Europe. De Luca discussed the potential of smart hospitals, the app-based future of medicine, digital therapeutics, virtual medicines, and more.
Brand Humanity In The Digital Age – CMO Sessions
Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such
What Is Digital Marketing Transformation And Why Your Brand Needs Digital Marketing Transformation
Does your brand need a digital marketing transformation? These days, most brands need a digital presence and outreach plan. A strong online and social media presence is essential to keep your brand top-of-mind with current and potential customers. If your brand is still largely brick-and-mortar, you can benefit from moving
Social Media Marketing | A Digital Summit Keynote By Carlos Gil
Digital Summit Keynote (Seattle, WA) on social media marketing trends to follow. Watch this social media keynote by Carlos Gil, former Sr. Social Media Manager for LinkedIn, learn how to use social media to grow your business and reclaim organic engagement. Learn social media marketing tips and strategies to help
Digital Marketing: The Past, Present And Future! | A Keynote By Shane Barker
Digital strategist and brand and influencer marketing consultant Shane Barker spoke about the history of digital marketing, where it stands today, and the avenues its offers for the future at the ETBrandEquity DigiPlus Conclave. At the recently held ETBrandEquity Digiplus Conclave, the keynote address helmed by digital strategist, and brand
