In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.
Tag: documentary
Brand Stories – Stories Vs Interruptions | A Documentary
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Color In Sight | A Documentary On The Details Of Color In Design
“There are many products that are well designed, but don’t get the traction they deserve because the color’s not right.” In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds – one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
How Artificial Intelligence Is Changing Our Society | DW Documentary
Artificial intelligence (AI) is changing our lives. It touches on all aspects of society – private life, business, security – including in the spread of fake news and the challenges posed by the advent of autonomous weapons.
Shenzhen: The Silicon Valley of Hardware | WIRED Documentary
The film looks at how the evolution of “Shanzhai” – or copycat manufacturing – has transformed traditional models of business, distribution and innovation, and asks what the rest of the world can learn from this so-called “Silicon Valley of hardware”.
Holy Land: Startup Nations – Future Cities | WIRED Documentary
With the most tech startups and venture capital per capita in the world, Israel has long been hailed as The Startup Nation. WIRED’s feature-length documentary looks beyond Tel Aviv’s vibrant, liberal tech epicenter to the wider Holy Land region – the Palestinian territories, where a parallel Startup Nation story is emerging in East Jerusalem, Nazareth, Ramallah and other parts of the West Bank, as well as in the Israeli cybersecurity hub of Be’er Sheva.
Amazon, Jeff Bezos And Collecting Data | DW Documentary
No company stores more data than Amazon, the former online bookseller. Amazon boss Jeff Bezos has become the richest man in the world. Every second Euro in online trading is spent at Amazon. Is the IT giant, with its unabated growth, about to turn our economic system upside down?
Saving The World One Algorithm At A Time – The Age Of Artificial Intelligence | Documentary
Many say that human beings have destroyed our planet. Because of this these people are endeavoring to save it through the help of artificial intelligence. Famine, animal extinction, and war may all be preventable one day with the help of technology.
Will A Robot Take My Job? – The Age Of Artificial Intelligence | Documentary
The fear of losing jobs to computers is a common one among millions of people, and one that many have seen happen in their lifetime. But A.I. has the potential to allow many jobs to evolve, to become safer, more efficient and better for society as a whole.
The ‘Space Architects’ of Mars – The Age Of Artificial Intelligence | Documentary
Life on Mars won’t be how David Bowie pictured it. With the help of artificial intelligence, architects and scientists are painting a picture of what life in space could be like and how it will be possible.
Love, Art And Stories: Decoded – The Age Of Artificial Intelligence | Documentary
What is love and what defines art? Humans have theorized, debated, and argued over these questions for centuries. As researchers become closer and closer to boiling these concepts down to a science, A.I. projects become closer to becoming alternatives for romantic companions and artists in their own right.
Healed Through A.I. – The Age Of Artificial Intelligence | Documentary
The human body is not infallible, but through the wonders of A.I. research scientists are finding ways to address those imperfections. A.I. has the potential to heal, enhance and make up for the things our bodies lack.
