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Corporate Branding

Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand

16 min read

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them

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