More Efficient AI: Hope It Doesn’t Ever Join The Hackers

Hacking events have increasingly been in the news this year, as a range of serious ransomware and supply chain hacks have wrecked chaos on businesses and infrastructure. The latest (as of July 2021) is a supply-chain-ransomware attack against Miami-based software firm Kaseya, affecting 1500 of its customers – with the

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My Advertising Is So Efficient It No Longer Works | A Talk By Rory Sutherland

The language of optimization, measurement, accountability, and efficiency has a place in business, for very obvious reasons. But in marketing (and perhaps in HR and R&D) it cannot be the only mode of thinking.  This is difficult. After all, it’s much easier to get fired for being irrational than for

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