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Corporate Branding

Branding Essentials And A Brand Strategy

15 min read

A brand is an idea. It’s the way your customers feel when they think about your company or see your name on a billboard. ‘Branding’ on the other hand, is a strategic pattern used to develop that all-important perception. A well-defined and carefully executed brand strategy bridges the gap between your business and the people you most want to reach.

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