Many organizations are redefining why they exist beyond profit – pushing them to rethink everything from product delivery to employee and community engagement. How does marketing play a role in purpose? The expectation that the purpose of businesses should go beyond maximizing profits is becoming more common. Take the 2021
Tag: ethos
6 Brand Ethos To Improve Your Performance Amid Disruption: Not Just Survive But Thrive
Strategic agility is the ability to improve performance – not just survive but thrive – amid disruption. Companies that successfully navigated the Covid-19 crisis identified when to deviate from their strategic plan and adapt to the changing environment. The authors identified three distinct ways they did this: First, they were
What Is The Brand Ethos? How Do You Define The Heart And Soul Of Your Brand?
Today’s companies must differentiate themselves if they want to remain competitive in today’s marketplace. However, it’s no longer enough to have the best prices, or even the most effective products to help you stand out. Today’s market leaders need to create the right feeling in their audience through emotional, personality-focused campaigns.
