Companies across all industries are putting personalization at the center of their enterprise strategies. For example, Home Depot, JPMorgan Chase, Starbucks, and Nike have publicly announced that personalized and seamless omnichannel experiences are at the core of their corporate strategy. We are now at the point where competitive advantage will
Tag: first
First-Party Data: A Cookie-Less World Where Third-Party Data Is No Longer King
Earlier this month, Adobe rolled out a customer data platform (CDP) built from the ground up, with first-party data in mind. Aptly named Adobe Real-time CDP, the platform promises to help brands navigate a brave new cookie-less world, where third-party data is no longer cash cow or king. Salesforce also
What You Need To Know First About The Inexplicable World Of Quantum Computing
IBM calls this the Quantum Ready stage. It suggests it is time to get off the corporate couch and begin preparing our systems, people, and resources for the era of quantum computing.
