In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.
Tag: future
Is Prescriptive Analytics Is The Future Of Data Analytics?
As AI and machine learning continue to develop, the way we use analytics also continues to grow and change. While in the past, businesses focused on harvesting descriptive data about their customers and products, more and more, they’re about pulling both predictive and prescriptive learnings from the information they gather. So – what is the difference between descriptive, predictive analytics and prescriptive analytics? And do you need the latter in your company?
Deep Learning: Future of AI
We live in a world that is increasingly complex and augmented by more and more data. Data is becoming the fabric of modern life and AI will be its engine. It is a turning point for our society and every single industry.
8 Future Mixed Reality Applications To Watch Out For
Although mixed reality technology is relatively new in its current stage of research and development, the technology has the potential to be used in various applications in fields such as entertainment, gaming, medicine, as well as politics.
McAfee CEO Chris Young Contemplates The Future Of Cyber Security
Chris Young began his career in cyber security before the term was coined. Back in the 1990s, when Young was in his 20s, his first security company, Cyveillance, which he co-founded, considered itself to be in the “info stack” space.
After multiple leadership roles in cyber security, for the past three years, Young has been the Chief Executive Officer of McAfee, a $2.5 billion revenue device-to-cloud cybersecurity company with 97 million enterprise endpoints and 525 million consumer endpoints. McAfee operates in 189 countries, serving 80% of Fortune 100 firms, more than two-thirds of the Global 2000.
Artificial Intelligence: The Future Of Cybersecurity
61% of enterprises say they cannot detect breach attempts today without the use of AI technologies. 48% say their budgets for AI in cybersecurity will increase by an average of 29% in Fiscal Year (FY) 2020. Breach attempts are proliferating with Cisco reporting that in 2018, they blocked seven trillion
Why Machine Learning Is The Future Of Business Culture
Today ML has the ability to compute vast quantities of data and to collect metrics while developing more intelligent algorithms that will be able to perform complex tasks.
The Future Of The Cloud Lies In Analyzing All Those Petabytes
Companies today manage so much data in the cloud, with even hundreds of petabytes not unheard of, that the real challenge has become not how to store massive data in the cloud, but how to most easily, securely and powerfully extract insights from that data at scale.
How To Be Team Human In The Digital Future | A Talk By Douglas Rushkoff
Humans are no longer valued for our creativity, says media theorist Douglas Rushkoff — in a world dominated by digital technology, we’re now just valued for our data.
MIT Knows That AI Is The Future
Seeing the growing use of AI and machine learning solely in terms of substituting humans is self-defeating and dangerous. Why would anybody prefer to have their X-Ray diagnosed by a doctor instead of a much more accurate algorithm? Why not let algorithms drive our cars more safely than we can ever hope to do? It’s time to understand that preserving jobs at the expense of doing things better is a losing game.
