Understanding Consumers’ Psychology & Habits, Will Enable You To Refine Your Strategies And Survive The Downturn And Prosper Afterward

Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in

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