Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say Quelch and Jocz, who have studied marketing successes (by Smucker, Procter & Gamble, Anheuser-Busch, and others) as well as failures throughout past recessions and identified patterns in
Tag: habits
How To Break Bad Management Habits Before They Reach The Next Generation Of Leaders
BCG’s Elizabeth Lyle challenges top leaders to create high-performance, future-ready organizational cultures.