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Tag: inauthenticity

Corporate Branding

Is It Useful To Lean Into Authenticity, When Inauthenticity Actually A Better Strategy? Particularly Amidst Hybrid Work

9 min read

Authenticity is important at work, but sometime’s it’s challenging to identify and maintain. Plus, what if the authentic emotions you’re feeling conflict with the message you’re trying to convey to colleagues or employees? When is it useful to lean into authenticity, and when is inauthenticity actually a better strategy? Research

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