Tag: instrument

Corporate Branding

Four Types Of Brand Platforms: Platform As Instrument, As Guide, As Canvas, And As Companion And Their Relationship Style, Risks, And Opportunities

October 18, 2022October 18, 202219 min read Snowdrop Solution

Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized products, services, and content by involving participants – consumers and third-party businesses –

Four Types Of Brand Platforms: Platform As Instrument, As Guide, As Canvas, And As Companion And Their Relationship Style, Risks, And Opportunities

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