What makes a brand last? Knowing the answer is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the equally important question: how to protect it? Historically, brands have risen and fallen in prominence slowly. Look at almost any
In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.