Why You Should Look To China For Digital Market Offerings: Five Lessons For Western Companies

The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market – worth about $5 trillion in 2020 – and highly digitized. And the pandemic has made digital every

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How To Market A Luxury Products Other Than Markers Of Wealth And Social Status – A Sustainable: A Research

With a growing demand for companies to produce products that meet high ESG standards, luxury goods companies need to find a way to present their products as something other than markers of wealth and social status, all while preserving these cachets. This article argues that they can best square this

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