With a growing demand for companies to produce products that meet high ESG standards, luxury goods companies need to find a way to present their products as something other than markers of wealth and social status, all while preserving these cachets. This article argues that they can best square this
“winning companies aren’t led by customers. they target the customers they want, they then do as much as they can to satisfy those customers’ needs, and they don’t let themselves get distracted.” The best-kept secret about strategy is that you are in control. You get to choose the game you
There are now over 8000 vendors in the AI marketplace. These vendors cover the gamut from data science platforms enabled with machine learning capabilities to marketing automation tools that help to optimize advertising and everything in between.