Most companies focus their international expansion efforts on markets with evident existing demand for their products or services. But through a series of more than 100 interviews with executives and multinational organizations, the authors found that it is also possible (and potentially quite profitable) to expand into global markets without
Tag: market
Designing The Go To Market Strategy: Go All-In On A Global Launch Or Go Slowly And Risk Being Overtaken By A Competitor
When launching a new product, should you go all-in with a worldwide rollout, or is it best to take a more measured, step-by-step approach? The costs of failure are higher if you go the all-in route, but if you launch slowly and selectively, you may be preempted by the competition.
Go To Market: An Integrated Approach To Plan, Design, And Transform GTM Capabilities In Five Key Areas
Over the last decade, major organizations such as Cisco and Hitachi shifted their core business from hardware toward software and services. Cisco is undergoing a major transformation to shift its core business model, with over 53% of its total FY21 revenue coming from software and services. The transformation these organizations
Why You Should Look To China For Digital Market Offerings: Five Lessons For Western Companies
The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market – worth about $5 trillion in 2020 – and highly digitized. And the pandemic has made digital every
How To Market A Luxury Products Other Than Markers Of Wealth And Social Status – A Sustainable: A Research
With a growing demand for companies to produce products that meet high ESG standards, luxury goods companies need to find a way to present their products as something other than markers of wealth and social status, all while preserving these cachets. This article argues that they can best square this
How To Become A Market Leader? Here’s The Secret
“winning companies aren’t led by customers. they target the customers they want, they then do as much as they can to satisfy those customers’ needs, and they don’t let themselves get distracted.” The best-kept secret about strategy is that you are in control. You get to choose the game you
The Cybersecurity Peaches: How Innovation Is Affecting A Lemon Market
Depending on which analyst firm you subscribe to, it is estimated that in 2019 global enterprises will spend between $80-$120 billion on security software and services.
Classifying The AI Vendor Landscape: Making Sense Of The Market
There are now over 8000 vendors in the AI marketplace. These vendors cover the gamut from data science platforms enabled with machine learning capabilities to marketing automation tools that help to optimize advertising and everything in between.
