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Big Data Corporate Branding

Next Best Offer: Using Customer Data To Create Highly Customized Offers For The Right Customers At The Right Moment And At The Right Price

19 min read

Shoppers once relied on familiar salespeople to help them find exactly what they wanted – and sometimes to suggest additional items they hadn’t even thought of. But today’s distracted consumers, bombarded with information and options, often struggle to find products or services that meet their needs. Advances in information technology,

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